The Greenhorns is a non-traditional grassroots non-profit organization made up of young farmers and a diversity of collaborators. Our mission is to recruit, promote and support the new generation of young farmers. We do this by producing avant-garde programming, video, audio, web content, publications, events, and art projects that increase the odds for success and enhance the profile and social lives of America’s young farmers.
The news is in from urban, suburban and rural districts alike: America needs more young farmers and more young farmers want a piece of America. It will take millions of rough and ready protagonists of place to care for our ecosystems and serve our country healthy food in the years to come. The Greenhorns enable this critical meeting of minds, bodies, and land by helping young and aspiring farmers to navigate career paths, build skills, and connect with each other. Our multifaceted approach includes on-the-ground organizing of events and workshops, media production, and online coalition building. See below for more on the tools, materials, and events we have created.
The Greenhorns organization was founded in Berkeley in 2007 by Severine von Tscharner Fleming. Recently graduated and fresh from several seasons of apprenticeship adventures, Severine began filming young farmers with friends from “”King Corn” and fellow documentarians. A rotating team of soil enthusiasts, filmmakers, tech ninjas, artists, graphic designers, cartographers, and hustling interns took shape. In 2008-09 Greenhorns were based on leased land in New York’s Hudson Valley (growing/raising organic veggies and herbs + flowers, Muscovy ducks, chickens, rabbits and Tamworth pigs). See below to find out all that has happened since!
The Greenhorns team is widespread and volunteer-driven, there are usually 2-6 part time paid employees coordinating projects, with contributers and collaborators phasing in and out on a project/ geographic basis. Our office headquarters is on main street in Hudson NY, 2 hours north of New York city on the Hudson River line ( Amtrak). From here, and with project coordinators spread out across the country, most of us have at least one hand or foot in production agriculture, and with the other we coordinate media, events, and civic engagement.
Projects are initiated under the leadership of the director and other senior members, inspired by feedback from our constituency of young farmers, as responsive as possible to the needs attention would most serve at this movement. Consultants + professionals working pro bono have been a key source of support throughout, as we are undaunted to take on new media formats, finance issues and other things we know very little about. We are greenhorns in most of what we do. You can learn about the people in our team below.
We believe in the grassroots, in community organizing, and in bringing the voices of young farmers into mass media. By bundling and broadcasting our own messages we hope we can help interpret the professional opportunities in agriculture for new entrants, welcome them to our community, and build cultural solidarity for this new farmers movement.
We are deeply committed to the rebuilding of rural economies through sustainable agriculture, to small business entrepreneurship, and to teamwork.
In all our organizing, we strive to reach out to farm-born and new to farming constituents alike– our messaging, materials, and procedures for organizing are replicable and adaptable, and shared with local partners. Thus our network continues to branch out and take on diverse local facets. We seek to make our operations and guiding principles transparent and invite your comments and ideas. Onward!
The Greenhorns are honored to have received the following awards:
“Spirit of Organic” Award at the Natural Products Expo ’09
Treehugger’s “Best of Green” award (for Serve Your Country Food) ’09
Grist 40 under 40 ’10
Selection, Wild and Scenic Film Festival ’11
Nautilus Award for Greenhorns, 50 Dispatches from new American Farmers (Storey 2011)
Best Documentary, Rural Routes Film Festival ’12
Selected “SF Doc Fest” ’12
Best Film Strolling of the Heifers Film Festival ’12
Aspen Institute Fellowship ’12
Film of the Month, Reel Film Festival, Whole Foods USA ’13
Alumni Achievement Award, Park School ’13
Maker Faire editors choice award (for Farmhack) ’12, ’13
Food Atlas Prize ’13
Real Food Media Contest finalist ’14
BOOKS FEATURING THE GREENHORNS
Farmer Jane, Temra Costa
Grass. Soil. Hope, Courtney White
Local: the New Face of Food and Farming in America, Douglas Gayeton
Blessing the Hand that Feeds Us, Vicki Robin
The Call of the Land, Steven McFadden
WHO ARE THE GREENHORNS
Severine von Tscharner Fleming (director)Severine is a farmer, activist, and organizer based in the Champlain Valley of New York. She is director of Greenhorns, a grassroots organization with the mission to recruit, promote and support the rising generation of new famers in America. Severine has spent the last seven years gathering, bundling and broadcasting the voices and vision of young agrarians.Greenhorns runs a weekly radio show on Heritage Radio Network and a popular blog. They produce many kinds of media, from documentary films to almanacs, anthologies, mix-tapes, posters, guidebooks and digital maps. They are best known the documentary film, “The Greenhorns” and the raucous young farmer mixers they’ve thrown in 37 states and 14 grange halls.Severine is co-founder and board secretary of Farm Hack, an online, open-source platform for appropriate and affordable farm tools and technologies , as well as National Young Farmers Coalition which now boasts 23 state and regional coalitions. She serves on the board of the Schumacher Center for New Economics, which hosts Agrarian Trust, her latest startup, focused on land access for beginning farmers, and permanent protection of affordable organic farmland. Severine attended Pomona College and University of California at Berkeley, where she graduated with a B.S. in Conservation/ Agroecology.
Zoe Ida Bradbury (farmer, freelance writer, Food & Society Policy Fellow, book editor)Zoe Ida Bradbury is originally from southern Oregon, where she now runs her own farm and serves as a Food & Society Policy Fellow. Her work in sustainable agriculture has engaged her with numerous non-profits over the years, including Ecotrust, the Agriculture and Land-based Training Association (ALBA), the Center for Urban Education about Sustainable Agriculture (CUESA), and the Institute for Agriculture and Trade Policy. She is a regular contributor to Edible Portland and her work has also appeared in USA Today, Oregon Coast Magazine, The Oregonian, the Draft Horse Journal, In Good Tilth, and Stanford Magazine. She also spent three years co-managing Sauvie Island Organics, a diversified fresh market farm where she oversaw production and apprentice training for a community supported agriculture program. Zoe did her undergraduate work at Stanford University where she studied ecological anthropology with a focus on sustainable agriculture. She recently completed her Masters degree with a focus on rural development, food systems and community change. She is a co-editor of “Greenhorns: 50 Dispatches from the New Farmers’ Movement” from Storey Publishing.
Chandler Briggs (farmer, freelance writer, Food and Society Policy fellow, blogger)Chandler Briggs manages a small-scale diverse farm in the Pacific NW with a few other young farmers. He grew up in sunny Southern California & left it all behind for salad greens, homemade bacon & tremendous mountain views. While not farming, he spends his time organizing with the Washington Young Farmers Coalition and Cascade Harvest Coalition, hanging out with his cat & exploring the world of draft horses.
Brooke Budner (artist, official Greenhorns illustrator – guidebook, website, stickers and materials)Brooke Budner is an artist, a grower and a food lover who manages a quarter acre urban garden in the Mission District of San Francisco. She works at the farmers market, as a waitress and for the Victory Garden Project. She is creating original drawings for our website as well as a series of stickers designs.
Inés Chapela (events, screenings, logistics) Inés Chapela is a California native recently relocated to New York to study Environmental & Urban Studies and Studio Arts at Bard College. She took a year off to work on farms and to travel and has been greatly inspired and motivated by the incredible people she encountered along the way. She has enjoyed the privilege of working extensively with children and loves adventures and creative projects. While starting as Greenhorns’ intern extraordinaire, Inés has become central to operations and logistics, handling screening requests, event planning, and the general chaos of non-profit administration.
Hallie Chen (Serve Your Country Food overhaul)Born and raised by food-centric Taiwanese immigrants in the SF BayArea, Hallie Chen attended the University of California Berkeley where she began unpacking the complex relationship between human beings and the environment. Areas of extended exploration included sustainable agriculture, urban planning, critical urban theory and the visual arts. The Masters in Architecture program at Harvard University’s Graduate School of Design is her most recent attempt to influence the social and ecological processes that shape the world we live in. She loves her family, farmers, pizza, swimming, and friends.
Laura Fong Cline (graphic design)Laura Cline is a Brooklyn NY based freelance graphic designer. She loves apples, rooftop gardens, food co-ops, bicycles, worm bins, cats, kale and cooking dinner for friends.
Katie Endicott (New Agrarian Network)Katie grew up in suburban Philadelphia but most recently resides in magical Southern Vermont. She is a farmer in training while completing her Master’s Degree in Sustainable Development in Brattleboro, Vermont. She believes in the power of food, farming, and community as a conduit for social change. She’s grateful to have had the opportunity to spend time with, listen to, and learn from a diverse collection of new farmers.
Amy Franceschini (artist, muse)Amy Franceschini an artist and educator who works with notions of community, sustainability and a perceived conflict between humans and nature. Her work manifests “on-” and “off-line” in the form of dynamic websites, installations, open-access laboratories, and educational formats that collectively question or challenge the social, political and economic systems we live in.Amy founded Futurefarmers in 1995, and Free Soil in 2004. Her solo and collaborative work have been included in exhibitions internationally including ZKM, Whitney Museum, NYMOMA and SFMOMA. She is the recipient of the Artadia Award, Cultural Innovation, Eureka Fellowship and SFMOMA SECA. BFA, San Francisco State University; MFA, Stanford University. She is currently a professor of art at University of San Francisco and visiting faculty at CCA.
Jen Griffith (Grange Future)Jen Griffith farms at Queens County Farm seasonally and has the winters off to explore her other loves. These include but are definitely not limited to sailboats, fiddles, textiles, social movements, seeing new corners of the world, and learning new practical skills. Jen feels lucky that she has gotten to work with amazing crews wherever she goes – from farms to boats to offices.
Taylor Gentry (contributing cinematographer)Taylor Gentry is the resident DP for Wicked Delicate Films, as well as a freelance Cameraman in Massachusetts.
Faith Gilbert (Operations, Cooperative Farming Info Project)Faith is an east-coaster born in the woods. She spent 5 magic years in the Bay Area before returning east to farm. She is the founder of Letterbox Farm Collective, a brand new collaborative farm project in Hudson, NY. She market gardens, hosts farm dinners, and works to promote cooperation in both farm culture and our culture. This year she launched the Cooperative Farming Info Project, a research effort to make land-sharing and co-managing farmland an accessible model for new farmers.
Patrick Kiley (Publications and research)Patrick Kiley runs Publication Studio in Hudson NY and has worked with Greenhorns in various capacities since 2008. Once the Development Director and later Outreach Coordinator focused on events, he most recently was the Sales Manager for the Vermont Sail Freight Project for which Greenhorns organized key support. Patrick is from Michigan and now lives in Hudson, NY, which is a prime example of an urban area enlivened and enriched by a surrounding agricultural community pulsing with young farmer energy.
Ginny MooreGinny is an aspiring farmer, an organizer, and a student of all things agricultural. She has farmed in Pennsylvania, New York, and Wisconsin, and is currently pursuing a master’s degree in agroecology and agricultural & applied economics at the University of Wisconsin – Madison. She works on various research and outreach projects, including farmer adoption of conservation practices, mapping of beginning farmer resources, organic vegetable variety trials, farm sustainability assessment, and whole farm profitability tools. She is a board member of FairShare CSA Coalition and a co-founder/organizer for Wisconsin Young Farmers’ Coalition. You can find her tabling for Greenhorns at conferences across the Midwest.
Tyler Christie (Video Editor – ourland)Tyler graduated from The Evergreen State College with a degree in Environmental Studies. As a self-taught editor and film producer he is pleased to help small companies and non profits with their video projects. He currently resides in Philadelphia but has worked on farms in many bio-regions and cares deeply about sustainable agriculture. As an editor he works to capture the many textures and aspects of farm life. You can find more of his work on his Vimeo page.
Hannah Aitken (Office/Ag/Project Manager)Hannah Aitken was born and raised in Hartford Connecticut but has spent the past 7 years exploring Vermont. After receiving her B.A. in Environmental Studies and Community International Development from the University of Vermont, she spent three seasons farming veggies, making pesto, and even started a CSA. This year Hannah is taking on her own heritage breed chicken business, which is right around the corner from the Ferry she will take to hop over lovely Lake Champlain en route to Greenhorns headquarters. In her spare time she can be found assisting graduate students at UVM with their research on climate change and agriculture, illustrating wedding certificates, or getting down with her hip hop crew.
Laura Hanna (editor)Laura Hannah is a maker of films. Her New York based production company HiddenDriver specializes in feature length and short form films focusing on intellectual, cultural and political issues. She is currently directing the documentary feature Megapolis.
Will Harron (Library Project)Will grew up in rural Delaware, spending his formative years on a small conventional chicken farm. An interest in ecology at Williams College led him to a farm internship in western North Carolina, which ignited a passion for the growing community of sustainable-ag folks. Will loves the mountains and the ocean, and the people between.
Anya Kamenskaya (West Coast events coordinator)Anya Kamenskaya is a farmer and educator who loves bringing together far-flung Greenhorns to celebrate their common challenges and aspirations. Since 2010 she has organized a series of film screenings, educational events and social mixers that have united and galvanized young farmer communities up and down the West Coast of the U.S. Anya has co-managed several farms, taught restoration and wilderness ethics to Northern California youth, and in conjunction with the 18 Reasons gallery, curated a photography exhibit showcasing the work of beginning farmers from across the country. Currently, she works with the artists’ collective Future Farmers, and is an active member of the Gill Tract Farmers Collective (aka Occupy the Farm). She received her B.S. in Agroecology from UC Berkeley.
Christopher Lee Kennedy (BFRDP Education Team grant)Christopher Lee Kennedy is an artist and researcher that makes projects about people and how they learn. He is currently the Education Curator for Elsewhere, a living museum in Greensboro, North Carolina. It’s rumored he was once an environmental engineer for the State of New York before he realized kids are magical. He is also in pursuits of higher learning at the University of North Carolina, is an avid mushroom hunter, and finds time to touch the soil with his bare feet each day.
Daniel Grover (Farm Hack)Daniel Grover grew up in the Virginia and Maryland, attended a Jewish boarding high school in North Carolina, lived in Israel for a year, and began to farm at an educational nonprofit on Martha’s Vineyard, Mass. in 2009 and 2010. There he led camp groups and taught kids about farming as he learned about agriculture himself. After a semester each in England and Costa Rica pursuing agriculture and learning about the food system, he returned to school in PA and found himself out at the Dickinson College Farm his first week back. He worked for vegetables for awhile and then became a crew member later that year. After Graduation, he remained at the farm for a six month apprenticeship. The next season he moved north to the finger lakes where he ran a small vegetable CSA and market garden using draft horses and mules at the Northland Sheep Dairy. He’s now at Evening Song Farm in Shrewsbury, VT where he is one of the crew of four which grows vegetables for 100 CSA members and several area markets. He has been helping out and hanging around with farmhack for several years and organized a build event for a tractor conversion to a horse powered, ground-driven PTO forecart at the Northland Sheep Dairy in 2013. He’s constantly tinkering, fixing, designing, and thinking about how things work.
Rosy Keyser (artist)Rosy Keyser paints for the website. Her sunshiney fuzz-headed baby has new teeth.
Jordan Kinley (web film production, DP)Jordan Kinley is a filmmaker from Portland, Oregon. He specializes in a non-traditional music videos and documentaries. In the last year he founded intothewoods.tv, a critically acclaimed music documentary website focusing on the music scene in the pacific northwest. His work has appeared in The Fader, Stereogum, Brooklyn Vegan, XLR8R, among others. He recently worked with Michel Gondry on a narrative feature “The We & The I” based on an after school project in the Bronx. He is an ongoing contributor to the Greenhorns’ new webisode project, Our Land. Jordan is inspired by young farmers and the job they have chosen to take on.
Kristen Loria (Farmhack)After being born, raised and schooled in Ithaca, NY, Kristen spent a year teaching kids how to grow food in Iowa. She then moved back eastward to Hudson, NY, where she works out of the Greenhorns home office, grows vegetables and bakes delicious delights. Kristen coordinates the Farm Hack project and is co-writing/editing the Affording OURLAND: Farmer’s Guide to Finance handbook.
Paula Manalo (Wiki manager, Guidebook co-editor, project coordinator, book editor)Paula Manalo is a budding Greenhorn in Northern California. She can often be found chasing sheep and tending greens. Her role with the Greenhorns is ever-shifting, but she is currently managing the “Field Guide for Beginning Farmers” wiki, co-editing the latest version of the Greenhorns guidebook, and is a co-editor of “Greenhorns: 50 Dispatches from the New Farmers’ Movement” from Storey Publishing.
Lulu McClellan (West Coast warrior)Lulu McClellan lives in Berkeley, CA and sells fruits and vegetables at the farmer’s market and at Bi-Rite Market in San Francisco. She is an aspiring farmer who hopes to combine her three favorite things–ferments, bicycles, and wool–into one working farm in the future.
Elise McMahon (Creative Materials Adventurer and Carpenter)Elise is an educator, budding farmer and maker of film, art, furniture, and sound. Teaching and organizing with various studios like 3rd Ward, Textile Arts Center, Dekalb Market, and Makeville in Brooklyn, NY, has allowed her to reach out to a large community of learning makers. Teaching adults and children to be self sufficient through making their own things, furniture, clothing, and farming structures, has only excited her to keep learning herself. Helping with Greenhorns, Farmhack, and making infrastructure for farms in NY and RI has been a great experience and she looks forward to relocating to Hudson in June to keep the collaborations going!
Derrick Mead (logistical support)A year has shown that days pruning apple trees in Tivoli, NY are not so different from days matting and hanging photographs in Chelsea. Derrick Mead blogs sporadically at meadorchards.wordpress.com and more regularly arranges produce at farmer’s markets ranging from end to end of the Hudson Valley.
Dan Paluska (six million dollar man, robotics engineer, beginning farmer)Dan Paluska is thankful to be stuck on this rock flying through space with 7 billion others! He is happy to know very little about farming and happy to be learning something every day from the many amazing farmers he meets.
Eric Phillips-Horst (contributing cinematographer)Eric Phillips-Horst works as a principle cinematographer for the collaborative film collective Meerkat Media. His work has appeared in international film festivals, screened at the IFC & Anthology theaters in New York, and has been broadcast on networks including MTV, the French-German public television channel Arte, and the Manhattan Neighborhood Network. He currently works in camera and production in New York City, and teaches production and digital crafts at DCTV in Manhattan.
Bonnie Powell (food and web consultant)Bonnie Powell runs The Ethicurean food politics blog, is deputy editor of Edible San Francisco magazine, and founded the Bay Area Meat CSA. She is a farm groupie.
Megan Shaw Prelinger (reference librarian)Megan Shaw Prelinger is a writer, library-builder, and artist in San Francisco. She is co-creator of the agriculture-rich Prelinger Library, and is also a seabird rehabilitator and oil spill responder. She has key insights about analog-digital hybridization.
Michelle Rehme (database manager and blogger)Michelle Rehme originally hails from Missouri, though she is currently a student and aspiring young farmer in Charlottesville, VA. As database+image manager for the Greenhorns, she manifests swanky compilations of nominated farmers, mailing lists-ers, sponsors, collaborators, and schools+university partners. Michelle also acts as resident weekend blogger.
Laura Schoorl (sales director and Etsy)Laura Schoorl spends most of her days in Oakland gardening, knitting and shoemaking. At night, she dreams of farming flowers and angora rabbits.
Cara Sipprelle (Our Land)Cara was born and raised in Los Angeles and then spent 10 years in the South getting her B.S. in environmental science at the University of North Carolina-Chapel Hill and an M.A. in environmental anthropology from the University of Georgia. She never thought much about where food comes from until her grad school advisor lured her out to his farm in Oglethorpe County, Georgia where he changed her life with a garden, a herd of pineywood cattle, and some really old log cabins. After spending grad school hanging out with and learning from indigenous Andean potato farmers, she became a nomadic farmer herself, WWOOFing for a year and a half across Europe and the US. She is thrilled to be settling down in Essex, New York to help tell some super inspiring stories through the Our Land project.
Naomi Starkman (communications consultant)Naomi is a media specialist on food policy and advocacy issues for Consumers Union and recently served as the Communications & Policy Director for Slow Food Nation. She is an aspiring organic grower who has worked on several organic farms in Central America and apprenticed at Stone Barns Center and the Center for Urban Agriculture at Fairview Gardens. In 2006, she helped manage Helsing Junction Farm, one of the country’s largest and oldest organic farms. She has worked as a media relations consultant to The New Yorker, Vanity Fair, Conde Nast Portfolio, GQ and WIRED magazines; as a senior publicist at Newsweek magazine; and as the Director of Communications for the American Foundation for AIDS Research. She holds a double B.A. in International Relations and German from San Francisco State University, and a J.D. from Santa Clara Law School, with certificates in International and Public Interest Law.
Sarah Tautin (Our Land)Sarah Tautin is a producer with experience across the media spectrum, from public radio to museum design, Emmy-winning TV to documentary filmmaking. More importantly, she likes to eat and eat well, and to help all those who allow her to do so in a healthy, just, and sustainable manner.
Brooke Werley (agrarian trust staff)Brooke Werley comes from the land of the supermarket outside Philadelphia, but found a heartthrob in the growing life while wwoofing in New Mexico. After some years vagabonding about and farming across the U.S. and Mexico, she decided to dig into the Champlain Valley of Vermont. Here she’s managed farms of different scale and will be helping this season to start a new project on a small plot of land in Addison County. She carries with her the stories of those she’s met along the way, and tries to share as many as she can.
Eliza Greenman (blog team)
Eliza Greenman is a full-time perennial tree crops farmer in the Southern Appalachians of Virginia. When she’s not trespassing to prune/take cuttings/pick apples from old and abandoned apple trees or being the hard cider orchardist for Foggy Ridge Cider, she’s the owner of Legacy Fruit Trees- a fruit tree nursery and consulting business specializing in heirloom and Southern cider apple varieties. She’s also into growing other fruits and nuts, and will soon be planting a 5-acre Appalachian/Kyrgyzstan inspired food forest on a nearby long-term leased hillside.
Anne Dailey (blog manager)
Anne Dailey has settled down in central Maine, where she spends summers growing cut flowers for farmers’ markets and the rest of the year teaching High School English. She is reveling in the process of finding new ways to combine agriculture and public education, and is currently dreaming up an Ag Lit course. She blogs (occasionally) at poundsweet.net and has been managing the irresistible fleet of bicycles since 2008.
Originally from the Gulf Coast of Florida, now living and working in the state of New York as a professional mariner and maker of paper, books, illustrations, knots, carpentered objects, and printed textiles.
Audrey Berman (Intergalactic Mixtape, 2013 New Farmers Almanac, Northeast event support, FarmHack BK)
Audrey is in the midst of her second season working at Sisters Hill Farm in the Hudson Valley and is thrilled to have made farming her life’s work after a few diverse detours. Audrey grew up in Chicago although her parents immigrated to the states from Russia in the early 80′s — she attributes her love of aspic and offal to her Russian heritage and thinks it must have been the seed planted very early on that eventually got her thinking about food and farming. She studied architecture at The Cooper Union in NYC and while still in school spent a summer WWOOFing on the Adriatic Sea in Italy. She did everything from walking goats, picking linden flowers, baking bread, harvesting rocks, bundling sticks and many other life affirming tasks — after that she knew farming was it. Upon her arrival in the states, Audrey connected with the Greenhorns and co-organized the FarmHack BK event in 2012 all the while dreaming of how to make her way onto a farm. In the Spring of 2013, Audrey packed her bags into a WVO 240D and drove up to Stanfordville to learn how to grow vegetables for a 250 member CSA on five acres. She is now soaking up all pertinent information regarding land access and capital, as well as acquiring practical skills from a mess of teachers. When she’s not farming, Audrey is most likely cooking or fermenting, organizing an event, at a contra dance or making something useful with her hands.
Charlie Macquarie (Editor, New Farmer’s Almanac)
Charlie is an archivist, artist, librarian, and generally adventuresome person with lots to learn about farming and a tiny garden to do it in. Originally from Northern Nevada, he now lives in the Bay Area where he works at UC Berkeley’s Bancroft Library and wrangles boxes of ephemera for the Prelinger Library. When he gets time he also seeks out the stranger sites and smaller roads and trails of the American West, which he collects and documents for the Arid States Adventure Library, a project he maintains in collaboration with a T100 pickup.
James Most (All things fruit and nut)
James farms and tends orchards on Orcas Island, WA. In collaboration with the Greenhorns, James and his partner Sara Joy are growing a nursery crop of grafted chestnut trees to distribute to West Coast farmers, ranchers, and landowners. The goal of this chestnut project is to promote crop diversification and land restoration with tree crops and the cost of trees and establishment support are being subsidized by a generous grant from Nutiva.
Alanna Rose (Illustrator)
Alanna Rose is an artist and mother, raising pastured animals and vegetable crops on the farm she co-owns with her husband and her brother and sister-in-law in upstate New York. She drew the cover for the greenhorns’ first New Farmers’ Almanac, as well as other illustrations for events they have hosted.